On today’s episode of the GaryVee Audio Experience, I was honored to be a guest on The Diary of a CEO podcast with Steven Bartlett. We talked about how childhood affects adulthood, competition and got emotional on the subject of my amazing mom, Tamara Vaynerchuk. I really wanted to be thoughtful going into this podcast, so you’re really going to enjoy this one!
— #garyvee #podcast #garyvaynerchuk
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use the Internet to Market Your Business
The internet has changed how companies interact with their consumers. Traditional advertising has given way to digital marketing, which includes social media, search engines, mobile applications, and more. Using the internet to market your business is just as important as delivering your products and services to your customers.
During the early days of digital marketing, email was the rage. Not only was it a popular way to keep in touch with prospective customers, it was also a nifty way to track data. Nowadays, marketers can tailor their offers to fit the demographics of their target audience. In addition, e-commerce has grown significantly in recent years. Retail brands can benefit from seasonal promotions and discounts.
Content is key to any good online marketing campaign. Whether it’s a blog post, eBook, or a fun video, content can help you tell your story. It’s a great way to entertain your audience and increase brand awareness. As your content library grows, it’s likely that you’ll see an influx of users from the likes of Google, Bing, and Yahoo.
Search engine marketing (SEM) and search engine optimization (SEO) are other facets of the Internet that you’ll want to pay attention to. SEM focuses on getting your website ranked on the first page of search engine results. SEO can be done editorially or organically.
While the best and most cost effective digital marketing tactics have yet to be delineated, there are a number of reputable agencies and firms out there that can help you.