How to Track and Measure Your Online and Offline Traffic

The best marketing tactics are not only targeted but also measurable. Whether you’re measuring brand loyalty, lead generation, or ecommerce sales, it’s vital to understand who your customers are and what they’re looking for. By tracking their activity online and offline, you’ll be well on your way to creating a personalized experience that’s tailored to their interests.

One of the easiest ways to do this is by using a content management system to create and share relevant content on a regular basis. This allows you to tailor your content to your target audience and time of day. It’s also a great way to boost your authority in your chosen niche.

If you’re not up to the task of creating your own content, you can use stock footage, a photo, or video clip to keep your brand’s online content fresh. In addition to the usual suspects, you can also tap into the wealth of information circulating around your community through social media. As a result, you’ll be able to find out what your audience likes and dislikes. You’ll be able to make more informed decisions about what types of content will keep them coming back for more.

For example, you can use Facebook’s transparency tool to check out your friends’ profiles to see what type of content they’re sharing with the world. This gives you a better sense of who your competitors are. And, you might find some interesting tidbits to include in your own content.