Reach Your Target Audience Using Mobile Devices
45% of all shopping is done on a mobile device. Consumers use these devices for research, comparison shopping, and even to make purchases. According to Pew Research Center, the majority of Millennials, the generation born between 1981 and 1997, use mobile devices for these purposes. Marketers need to take their message where their customers are: through their mobile devices. The following are some ways to reach your target audience using mobile devices. Let’s take a closer look at each one.
Digital Marketing: When you’re using the internet to advertise a product or service, you’re reaching the vast majority of potential consumers. Unlike traditional marketing, digital marketing reaches a wide range of people, from people who live in the same city to those around the world. As a result, the challenges are different from traditional marketing. The primary difference is the method. Traditional marketing focuses on print and broadcast media, while digital marketing reaches a larger audience with new technology. Digital marketing uses websites, social media, search engines, apps, and other tools to reach a wider audience. The use of digital channels also includes two-way interaction and customer feedback.
Content marketing is another type of digital marketing that is increasingly popular. The purpose of content marketing is to share information and story-telling. Content can take many forms, including blog posts, videos, ebooks, and infographics. The content should provide the consumer with valuable information and improve the brand’s profile as a reliable source for information. Ultimately, the aim is to build trust and authority with customers and make many sales over time. This form of marketing requires analytic skills and an understanding of consumer behavior and interests.