How to Leverage the Power of Digital Marketing to Reach the Masses
Digital marketing is a growing area of marketing that uses social media, search engines, and other means to reach potential customers. Traditional marketing focuses on print advertising and radio, but with the rise of the internet, the role of marketing has become much more diverse. Today, marketing can be accomplished using a variety of different tools, including websites, social media, email, and even apps. Digital marketing also incorporates two-way interaction and customer feedback. While traditional marketing is still an important part of the business process, many companies are leveraging the power of digital marketing to reach the masses.
Marketing with mobile devices is essential to reaching a largely mobile demographic. According to Google, 45% of all shopping takes place on a mobile device. The majority of Millennials, defined by the Pew Research Center as those born between 1981 and 1997, are using mobile devices. For this reason, marketers know they need to be ready to take their message to the people who use them. Millennials are the most likely demographic to use mobile devices, so ensuring your ad gets in front of them can be a key aspect of success.
Content marketing is a long-term strategy that uses storytelling and information sharing to attract potential customers. The content can be blog posts, podcasts, videos, and other forms of digital media. It builds brand awareness and authority status through a library of useful content. This type of marketing is the perfect place for creative writers and videographers, and it requires analytic skills. The benefits of content marketing are numerous. If done properly, it can generate multiple sales over time.