Overrated or Underrated: Gen Z, Coachella, Twitter Acquisition & More!

Hey everybody! In this special “in the air” edition of “Overrated or Underrated,” we get into my thoughts on everything from the Kardashians to cruise ships, Nike to Coachella and much, much more. Look out for some super RARE ratings in this episode, some that might surprise you…and as always, enjoy!

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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Benefits of Social Media and Online Marketing

Social media platforms have many benefits, from increasing visibility to organic marketing. They are also an effective way to build relationships with consumers. If someone follows a brand on Twitter, it’s likely they have bought something from that company before. By offering customer support on these platforms, brands can cultivate positive experiences. In addition, marketing teams can use social media to establish a voice and brand identity. Wendy’s famously flippant tone has made her a popular Twitter account.

Content marketing is completely different from traditional marketing. The main goal of content marketing is to provide your target audience with valuable, enriching information. Several of the world’s biggest brands have established themselves as thought leaders in their field by posting informative content on their sites. While there may be no sales incentive, this method builds a brand and makes customers like you more. Content marketing has the advantage of cost effectiveness. It doesn’t require you to manage your own website or have a large marketing budget.

Paid digital advertising is another way to promote your brand. Through this method, companies pay publishers when someone views or clicks on their advertisement. This method promotes brand awareness and authority status and helps generate sales. Content marketing is ideal for writers, videographers, and analysts with a variety of skills. So what are the benefits of content marketing? There are many! Just be sure to do your research and make a decision that is right for your business.

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