One of My Favorite Meetings of 2022 | Fireside Chat With Summer Residents

Today’s video is a chat with Vayner’s summer residents! We talk about where my confidence comes from, why NFTs are the biggest tech shift in the world but how 99% of them will still go to zero, why every generation is more thoughtful than the previous one, and why the word “hustle” has been demonized, what I would say to my younger self and much more!

Enjoy! Let me know what you thought!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Online Marketing and Paid Ads

In the age of digital media, marketers have many ways to target potential customers. They can use demographics like age, gender, and location to target a specific audience. They can also track user information online, such as interests and roles. Using this data can help them develop personalized ads. In addition, it can make it easier to identify their target audience and tailor their message to them.

As the Internet continues to become more accessible, many customers are now shopping online first, rather than interacting with sales representatives. This shift in consumer behavior led to a survey in the United Kingdom in 2000, which encouraged marketers to incorporate digital technology into their market development strategies. Nowadays, digital marketing is focused on boosting brand awareness.

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