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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
5 Ways to Use Owned Media and Earned Media to Grow Your Business
Marketers have a choice between owned media and earned media. Owned media requires an investment in both time and money, while earned media is not dependent on a particular company or individual. Rather, it is driven by other marketing activities. Both types of media can have positive impact on a business. Listed below are five ways to use both forms of media to grow your business. Marketing on the go! With mobile devices taking over our lives, how can we get our message to our customers on the go?
Traditional marketing focused on television, radio, and print. But with the rise of the internet, marketing took on a new focus. Today, digital marketing has become as large as traditional advertising, and will continue to change as new technologies and platforms evolve. For example, you can now use social media platforms to market to your audience. Moreover, you can target your marketing campaign based on the time of day and location of your target audience. This method is largely effective when you want to target a local audience and appeal to their specific interests.
Pay-per-click advertising allows marketing teams to buy traffic by placing ads on search engines. Pay-per-click ads appear at the top of search results and are usually determined by how much advertisers bid on specific keywords. Similarly, most social media networks let advertisers place advertisements in their feeds. Most of these ads cost money, but they are highly targeted and can reach a wide range of customers. In affiliate marketing, you share a certain percentage of your profits with fellow marketers.