NFTs And The Blockchain Will Change The Relationship Between Artists and Fans

Anyone interested in how music and NFTs could combine, listen to this one!! Mike Boyd and I sat down in LA during Super Bowl weekend to chat with Larrance Dopson and 1500 or Nothin’, an ensemble of Grammy Award Winning Producers/Songwriters based out of Inglewood, CA – we discuss the current state of the music industry, its future, and the disruption and opportunities it will see from NFTs. Later, I take questions from the crowd pertaining to all things NFTs.

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Top Reasons to Learn About Mobile Marketing

With the popularity of mobile devices, it’s imperative to understand how to utilize them to your marketing advantage. According to Pew Research Center, 45% of all shopping is done on a mobile device, which people use for research, price comparisons, and even to make purchases. In fact, a large majority of Millennials use mobile devices to conduct business. As a result, marketers need to take their message to the consumers. Here are the top reasons to leverage mobile marketing:

The first reason to learn about digital marketing is the sheer number of online users. Eighty-nine percent of Americans use the Internet daily, and 31% are online almost constantly. As a result, digital marketing is a necessary tool for businesses to use in promoting their brands, and includes email, social media, web-based advertising, mobile advertising, and text messages and multimedia messages. Despite its high number of users, digital marketing can be difficult to implement if you don’t know how to harness the power of the internet for your business.

Content marketing uses a combination of storytelling and information sharing to engage consumers. Content may be in the form of a blog post, a video, a podcast, or even an infographic. Content should provide valuable information to your target audience and build trust. By doing this, you can establish yourself as a thought leader and gain credibility online. Regardless of your industry, content marketing is a good choice. There’s no shortage of ways to create original content to engage consumers.

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