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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Use Social Media, Mobile, and Youtube Marketing to Promote Your Business

Marketing involves the use of social media platforms such as Facebook and Twitter to promote your business. Paid advertising on Facebook can be in the form of a video, image post, or slideshow that is published in the news feeds of your targeted audience. Sponsored messages on Twitter can be personalized or dedicated to specific business goals, such as website traffic or Twitter followers. YouTube offers a partner program that lets you host video ads. Other ways to promote your business include posting affiliate links on social media.

Mobile Marketing: Today, mobile devices are the preferred means of communication for most people. Research by Pew Research Center has shown that mobile devices are used in more than half of all online activity. Increasingly, marketing messages must be optimized for mobile. This is particularly important for retail brands and e-commerce sites, which are seeing great success with seasonal promotions and discounts. Mobile apps are an excellent way to nurture prospects through a series of messages. They also give consumers the convenience of being able to access and interact with brands from their mobile devices.

Pay-per-click or PPC advertising is another option for digital marketing. These advertisements are placed on websites or other sites by companies paying the publisher for each click. This is a cost-effective option for reaching potential customers and increasing sales. Retargeting is a form of paid advertising that allows businesses to target a specific group of people or to follow previous customers through their online activity. Paid digital advertising allows businesses to target specific publications and target them with content that will make their products and services known to potential customers.

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