3 Ways to Market Your Business Using the Internet and Mobile Devices
Advertising is an integral part of marketing, and there are many different methods for it. One common way is pay-per-click advertising, where a marketing team pays the publisher every time someone clicks on an ad. This form of advertising is similar to that of traditional print advertising, only it does not involve a traditional publisher. Instead, advertisers place ads on websites and search engines, and pay for every click that results in a sale. These ads usually appear at the top of search results and are determined by the amount of money advertisers bid to be displayed on a website. A banner ad on a website usually has a fixed price, but a PPC ad is not.
The next way to market your business is to leverage the power of the mobile phone. According to research by the Pew Research Center, 45% of all shopping is conducted on a mobile phone. Millennials, defined as those born between 1981-1997, are among the most likely to use a mobile device. That means that if you want to attract these consumers, you need to take your marketing message to them. They are on the go and will be prone to use their smartphone or tablet to do their shopping.
In addition to the Internet, digital marketing also uses mobile devices and social media to reach consumers. It incorporates two-way interaction and customer feedback to help you better understand your customer’s journey. Digital marketing can take the form of a website, email, mobile application or social media posting. For example, mobile marketing can target customers based on their location and time of day. If you are a restaurant, you can use this to your advantage. Moreover, mobile marketing allows you to target customers with personalized messages and coupons, which helps your customers make the right purchasing decision.