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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Digital Marketing – A Closer Look at Some of the Most Common Digital Marketing Methods
Digital marketing includes any activity that uses computers, mobile phones, or other electronic devices for marketing purposes. It most commonly involves online marketing efforts such as search engine optimization (SEO), blog posts, and social media marketing. However, it also extends beyond the internet to include marketing efforts on non-internet platforms, such as non-profit organizations and newspapers. This article will explore some of the most common digital marketing methods used today. Let’s take a closer look at each.
Display advertising, also called banners, is similar to traditional print and online ads. It can target specific publications and audiences. It has become more sophisticated, with the advent of programs that optimize, book, and monitor advertisements. These ads can even track users’ online behavior to determine if they’ve made a purchase. And since this type of advertising often follows people for months or even years, it’s important to use the latest techniques to maximize the impact of your efforts.
Digital marketing can take many forms, including email, social media, and mobile applications. Digital channels can be found in every corner of the world, and marketers can use them to reach their target audience wherever they are. However, digital marketing presents special challenges to purveyors. Because the number of digital channels continues to grow, digital marketers must master the use of these channels effectively. They must analyze vast amounts of data to find the most effective approach to marketing a product or service.