Today’s video is an awesome live Q&A I did in Las Vegas recently. I answer questions along the lines of why Facebook and LInkedIn are so good right now, why I never expect employees to work as hard as me, micro losses vs macro losses, why college is not for everyone, the ROI of college and so much more!
0:30 Facebook Organic Reach
4:20 Equity For Your Employes
5:40 Motivating A Sales Team
7:30 Marketing Isn’t MadMan
10:27 Should You Go To College?
16:00 Happiness Is The Goal
— #garyvee #q&a #advice
Thanks for watching!
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Different Types of Digital Marketing
One way to reach consumers is through paid digital advertising. This is where companies bid on ad space, and pay a publisher for each ad that is seen. These ads can be anything from a text ad to a mobile app ad to an ad on a social media site.
Another form of digital marketing is content marketing. This type of marketing incorporates SEO search terms into fresh website content. This content can be in the form of blog posts, videos, podcasts, or resources. As a result, it provides valuable information to consumers and boosts brand awareness. It also gives marketers a new touchpoint with their past customers.
Retargeting is one of the most cost effective forms of digital marketing. The idea behind retargeting is to show people ads that are relevant to their needs. This can be done through Facebook, Google, and other third party tools. If a person is browsing through Facebook and then sees an ad for a product that they might be interested in, they can click on the ad. By displaying a targeted ad, you’re moving the person down the buying funnel.
In addition, you can track how your audience reacts to your offer. This can be done by tracking analytics and testing your ads with a hyper-targeted audience. This can help you optimize your ads for maximum effectiveness. However, bidding for spaces can become expensive when the competition is high. That’s why it’s important to start small.