SEO is a marathon, not a sprint.
But if you want to set yourself up for success, I highly recommend implementing these 7 tips.
00:54 Choose Relevant Keywords
02:19 Optimize for Voice Search
03:37 Make Your Website Mobile Friendly
05:15 Optimize Your Title Tags
05:50 Improve Site Speed
06:30 Prioritize Backlinks
07:39 Perform Audits
RESOURCES & LINKS:
Backlink Checker: https://neilpatel.com/backlinks
SEO Analyzer: https://neilpatel.com/seo-analyzer
I’ve been in the SEO game for a while and I’ve seen many trends come and go. But one thing that stay the same, people love using search engines to figure things out, and that’s not changing any time soon. In fact, 68% of online experiences begin with the search engine. And, of those searches, 91% of them happen on, no other than, Google. And businesses are going to keep on investing in SEO because it works. 61% of B2B marketers said that SEO and organic traffic strategies to create more leads than any other marketing tactic. Do you want to know how I stay on top of the SEO game? Again, I’ve been in this space for a while and I have a few strategies that I love returning to over and over and over again, because they work. So let’s dive right into them.
Strategy one, choose relevant keywords. Find the right mix of short and long-tail keywords and use tools like Ubersuggest to generate cure suggestions and content ideas. So here’s what you want to do. You want to go to ubersuggest.com, type in any keyword, these are keywords related to your industry.
Strategy two, optimize for voice search. 58% of consumers use voice search to find information about a local business online. Voice search is booming. It’s a multi-billion dollar industry, it’s growing super fast. So what you want to do is make sure you go out there and optimize your site for voice search. A lot of the things that people are asking, let’s say Alexa or Google or their Siri, they’re asking questions.
Strategy three, make your website mobile friendly. Mobile accounts for 58% of searches on Google. But here’s the thing, if your website loads slowly on mobile devices, no one’s going to want to really visit it. If your website doesn’t look really good on a device like this, no one’s going to want to really look at it. Again, you got to optimize your site for mobile. That means you got to do a responsive design. That means you got to optimize your site to load fast.
Strategy four, optimize your title tags. Title tags between 15 and 40 characters have an 8.6% higher clickthrough rate than lengthier ones. Titles that evoke curiosity also generate more clicks. Example of this is the five benefits at green tea. Number three will shock you. Whoa, what’s number three? It’s going to shock me? That’s an example of evoking curiosity, and that will help you get more clicks.
Strategy five, improve site speed. Nearly 70% of consumers said that page speed impacts their willingness to buy from an online retailer. Google also looks at page speed as a metric to determine how high you should rank. We already talked about putting your site in the Ubersuggest app. And when you put it in, if you look at the site audit report, it’ll tell you everything that you need to fix to make sure that your website loads fast. But also make sure that your code is clean, you’re on a CDN, and you got a fast server.
Strategy six, prioritize backlinks. 53% of SEO experts believe that backlink links will one day be as important as search. It’s one of the biggest factors when it comes to Google’s algorithm. Look, if other people don’t link to you, you’re not going to do as well. Now, what I want you to do is go to neilpatel.com/backlinks and then put in your URL. You’ll then be taken to the Ubersuggest app but within the link reports. There’s a Backlink Opportunities report, click on it. I want you, it already has your URL, I want you to also add your three main competitors. It’ll then show you all the people that link to multiple competitors, but not you.
strategy seven, perform audits. Check for manual actions, organic traffic numbers, HTTPS-related issues, index issues, and more. You can do this within Google Search Console and you should also go to neilpatel.com/seo-analyzer, type in your URL, and it’ll run a report on your whole site and tell you what you need to fix in order of what’s the easiest to fix and what will also provide the biggest lift in your rankings. If you do that, you’ll start ranking higher.
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Online Marketing Tactics
Marketing is a process of delivering goods and services to potential customers. It is normally done by a specific group of professionals. These professionals can work for a company or for another marketing firm.
For example, an e-commerce website may see success with seasonal promotions or by running an ad campaign that targets a particular audience. A nonprofit organization can send out information through SMS.
Content is another key element of online marketing. It can be anything from educational videos to blog posts. This content drives search engine optimization and social media. Search engines can be used to increase traffic and generate leads.
The rise of the internet ushered in a change in how companies reached consumers. In the past, corporations focused on primarily print and radio advertising. However, with the growth of the internet and social media, marketers began experimenting with digital tactics.
One of the most common digital marketing tactics is email marketing. By creating an email newsletter, companies can reach anyone who is interested in their brand. Email marketing is also useful for nurturing prospects.
Similarly, social media is one of the most effective online marketing tactics. Companies can engage with audiences through social media, which includes Facebook, Twitter, and Instagram. Social media can be used to target highly specific demographics.
Other ways to market online include paid digital advertising. Paid advertising is when a company pays a publisher when someone clicks on their ad. Bidding on ad spaces can be expensive, especially for a competitive market.