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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Communicate With Customers Using Digital Marketing Tactics
Whether it’s a new product, a sale, or an offer, a business can communicate with its customers using a variety of digital marketing tactics. The most popular include social media, email, and paid search. While the majority of marketers use terms such as Facebook and Google in the same sentence, they are far from the only players in this market.
Display advertising, or banners, are similar to online ads, but they can be retargeted to specific publications and audiences. In addition, a remarketing ad, which is a reminder to website visitors to buy a particular product or service, is also a great way to reach customers who haven’t made a purchase yet.
Programmatic advertising, or automated display, is a more sophisticated version of this. This kind of ad is automatically optimized and analyzed, allowing businesses to get the most bang for their buck while avoiding annoying display ads. Similarly, content syndication, or the process of displaying your content on third-party sites, is another tactic.
Content marketing, or the act of creating and sharing content to attract customers, is a big part of social media. It’s also a major part of SEO. Content can be anything from educational videos to blog posts to fun pictures.
The marketing industry has changed significantly since the Golden Age of commercial broadcasting. Today, most people still listen to the radio, but TV and internet radio have made a splash. And with hundreds of social media platforms, it’s easier than ever to engage with customers.