Know yourself, know circumstances…

#shorts #garyvee #selfawareness

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The New Age of Internet Marketing

In this day and age, more than 85% of American adults are online, and 31% of them are online almost constantly. While traditional marketing mainly focused on print media, television, and radio, the rise of the internet has changed the way consumers find and interact with brands. The new age of digital marketing uses websites, social media, search engines, and apps to engage audiences in a two-way dialogue and generate more leads for businesses. It has also revolutionized how consumers find information.

Pay-per-click advertising allows marketing teams to purchase traffic. They pay to display advertisements on websites and search engines in return for website clicks. Pay-per-click ads often appear at the top or side of search results. They are set to be paid according to the bids marketers place on specific keywords. While websites usually have a standard price for banner ads, pay-per-click advertising requires a payment for each ad click. The process is similar to affiliate marketing, but instead of distributing your products or services directly to consumers, you are sharing the profits of those products or services.

Another way to reach customers is through email. Email marketing is still an effective digital marketing technique. Retail brands and e-commerce sites are seeing success with seasonal promotions. Incorporate SEO search terms into your website’s content and share it on social media. You can even use content marketing as an email publication. Content that keeps customers on your website longer will likely be more profitable. In addition to email newsletters, social media posts and podcasts are also effective marketing tools.

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