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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Digital Marketing to Increase Sales and Conversions
Often compared to traditional marketing, digital marketing offers many advantages. For one thing, it allows your customers to make immediate and meaningful connections with your business. Plus, you can measure your customer’s path to purchase.
The best part is that it’s cheaper than the traditional methods. You can also reach a much wider audience.
Digital marketing also allows you to tailor your offers to your specific geographic region. You can also use a variety of platforms, such as Facebook and YouTube to retarget your existing customers or to reach new ones. You can also use analytics to gather data about your visitors’ behaviors and purchase results. You can also use this data to improve your ad campaigns in the long run.
In the realm of digital marketing, the big news is that e-commerce has been growing steadily over the last few years. In fact, e-retail sales will reach 4.2 trillion US dollars in 2020. Whether you’re a big business or a small enterprise, e-commerce marketing can help you reach your target audience.
One of the best ways to increase sales is to engage your customers. For instance, you can send email updates about sales, special offers, and new products. This also gives you the chance to engage your customers in an informal forum. You can also use social media to build a buzz around your products. You can also use video to increase engagement.
You can also test your customer’s engagement with your content by experimenting with different ad placements. This can be as simple as creating a new ad for each social media channel, or as complex as launching a whole new website.