As we get closer to 2023 .. isn’t it time ??? Isn’t it ?
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Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
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Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Rise of Digital Marketing
Traditionally, corporations focused their marketing efforts on print ads, billboards, radio and television. These days, the Internet has reshaped the marketing game. Companies are now able to engage with consumers in a more personalized and targeted way. In short, marketing has become a two-way street.
As technology advances, digital marketing will continue to grow in sophistication. A company’s digital footprint may be limited to a website, or it may include various social networking platforms, mobile apps, and other types of electronic devices. In some cases, companies may even combine traditional and digital marketing techniques.
In order to succeed, companies must understand how the various digital channels work and which ones will yield the best results. For instance, social networking is a great way to engage with customers. However, if the social network is not a good fit, a company may choose to offer products through their own website or a marketplace.
The same holds true for search engines. Companies may also implement search engine optimization, or SEO, in order to improve their rankings. Search engine marketing can also be used in tandem with social media, and is often the smartest way to reach your target market. In the case of search engine marketing, a company may choose to promote their own search engine results page, or SSERP, or simply pay to have ads displayed. Interestingly enough, search engines may also be used for re-targeting.
The best digital marketing strategies are those that blend traditional and digital methods into a cohesive plan. This means that a company should learn to measure its customer’s journey to purchase, and should also use data analytics to determine what works and what doesn’t.