Retargeting For Online Marketing and Paid Ads
Marketing is all about making the customer’s job a little bit easier. Whether you’re selling a product or service, or even trying to get customers to come back for more, the right content at the right time can help ensure success. For instance, using targeted social media ads or emails can get your brand in front of the right people at the right time. But you can’t expect to just pop a message into a customer’s inbox. Using a CRM tool like Salesforce or Zendesk will allow you to create a personalized marketing campaign, and even make your employees more productive.
One of the best ways to do this is through retargeting. A retargeting ad is a digital advertisement that reaches previous visitors to your site. While not a sales tactic, retargeting is a great way to reengage those who have visited your website, and remind them to keep coming back. You can also use retargeting to target specific customers with tailored offers and promotions, depending on their location. Among the many advantages of retargeting is the fact that it is a cost effective form of marketing.
There are a number of retargeting platforms that will make your life a lot simpler. The easiest to track down is Google’s Remarketing tool, which is designed to give you the best chance of attracting a new customer. In addition to retargeting, Google’s Remarketing suite also includes the best of breed tools for paid, social, and native advertising.