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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Benefits of Digital Marketing for Your Business
Traditional marketing techniques focus on radio, television, and print media. With the development of the Internet, however, consumer reach has been dramatically increased. Digital marketing strategies, on the other hand, make use of the Internet, social media, search engines, and mobile apps to reach audiences and increase brand awareness. Digital marketing strategies also incorporate two-way interaction with customers. In addition, digital marketing can improve conversion rates and quality of leads. Let’s examine the benefits of digital marketing for your business.
One type of digital marketing strategy is pay-per-click advertising. PPC (pay-per-click) advertising allows advertisers to buy attention on digital platforms, such as Google, Bing, LinkedIn, Twitter, and Pinterest. Through PPC campaigns, marketers can show ads to users searching for terms relevant to their business. These ads are usually targeted, based on demographics and interests. Google, Facebook, Twitter, and LinkedIn offer many advertising options. Most social media networks allow advertisers to post ads in their feeds, while YouTube has an affiliate program that enables marketers to share profits with fellow marketers.
Mobile devices make it easier for companies to reach consumers. Most people now prefer to access the Internet from their phones, and over 70% of users make purchasing decisions on their mobile devices before hitting the checkout button. Moreover, digital marketing can be interactive and target specific segments of the customer base. These users are referred to as sources and receivers. Increasingly, marketers are turning to mobile to reach consumers and increase profits. The following are some of the benefits of mobile marketing for businesses.