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5 Ways to Maximize Your Marketing Budget

In the last few years, e-commerce has exploded. In fact, it’s projected that by 2020, 70% of retail website visits will come from smartphones. This means that the potential of e-retail sales will reach 4.2 trillion dollars. As a result, your business should be making the most of these opportunities. Regardless of your industry or niche, there are several ways to maximize your marketing budget. Here are just a few tips.

Content marketing is one strategy that uses storytelling to raise brand awareness. This can include blog posts, digital videos, podcasts, and more. The key is to make sure that your content provides value to your consumer. Rather than selling a product, the goal of content marketing is to increase brand awareness and establish your authority status.

Mobile marketing is another way to increase your business’s visibility. By leveraging mobile devices, you can engage with your audience wherever they go. Depending on their preferences and needs, you can target them with SMS, MMS, and social media notifications. As more people use their smartphones, marketers should make sure that all their content is optimized for mobile devices.

Social media marketing has become the most popular method of digital marketing. It allows companies to reach millions of people at once. By engaging people on social media platforms, you can increase your brand’s awareness, increase positive perceptions, and increase virality. Using Facebook and Twitter, you can connect with friends and celebrities, and promote your products and services through short videos.

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