Instagram trends to try this year. Instagram was the most downloaded app in the last quarter of 2021, according to Sensor Tower. And yes, it has become a little harder for you to get as much free attention on the platform as you could in the previous years, like 2020 or even 2019. But, it’s becoming one of those platforms that you can’t ignore whether you own a business or you’re just doing freelance work. About six in 10 Instagram users are visiting it every day.
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Literally every day. That means there’s plenty of attention that you can capitalize on. Not only that, 90% of Instagram users follow a brand and 70% of shoppers look to Instagram for their next purchase.
So let’s go over a few trends that you need to watch for if you want to do well in this platform.
Trend number one. Instagram Reels will continually attract lots of attention. Instagram’s algorithm still favors Reels a lot, and one of the reasons for that is that TikTok has been growing pretty rapidly, aggressively, over the last few months and years.
So Instagram needs to compete in the space. Reels have a front and center spot in the app’s navigation and it’s become a cornerstone in the Instagram experience.
Heck, even YouTube is getting into the game with Shorts. So you can expect this trend to continually grow.
Trend number two. Instagram shopping. According to a report by eMarketer, social commerce is expected to be worth 80 billion in 2025. Another study by Instagram found that many Gen-Z users expect to shop through their feeds. So if you still don’t have Instagram shopping enabled yet? It’s time for you to revisit that decision and leverage that platform.
Heck, I bought shoes on Instagram. I bought pants on Instagram. The shorts I’m wearing right now, but you don’t see it because the video camera only records me waist up, I found on Instagram. The sandals that I’m wearing right now, found on Instagram trend.
Trend number three. As a small creator, you can start getting organic traffic from your website from Instagram. Not that long ago, only accounts with 10,000 or more followers could add links to their IG stories but now Instagram has made it where users can add links to their stories, which open up opportunities for smaller brands to drive traffic from Instagram.
In other words, you don’t need 10,000 followers anymore. You need to focus though on how you’re going to draw the audience’s attention to whatever it is that you have on your website and you’d like them to consume. So you should treat this opportunity the same way you would go about writing copy for your ads, the introductions to your blog posts, and things that you want people to feel compelled to consume.
Trend number four. Live content is still worth doing. 80% of audiences would rather watch a livestream than read a post. So if you’re focusing a lot of your time on writing blog content, you should try to start doing livestreams as there are a lot of people who like consuming content through this channel.
Takeaway, Instagram is one of the most important brands under the META umbrella and they’ll continue to push it to become as popular or more popular than competing platforms like TikTok. If you want to do well on Instagram, follow the trends I’m mentioning in this video.
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How to Use Marketing Tools to Get Your Message to the Masses
Several marketing tools can help you get your message to the masses. One of these is pay-per-click (PPC), which is advertising that is performed when someone clicks on an ad. You can also use affiliate marketing, which is a method of bringing back previous users who have already engaged with your products or services. This method uses other people’s content on your website to boost traffic. It can also be used to increase profits.
Digital marketing is an excellent way to reach your target audience on a mobile device. It uses email, social media, search engine marketing, and mobile apps to make sure people see your message. Using mobile devices also helps you customize content and offers based on geographic location. You can target users by time of day, and even customize your messages to make them more relevant to their needs. The potential is endless. When done right, digital marketing can be a valuable tool to increase your brand’s exposure.
Another important part of digital marketing is building a brand’s social media presence. Social media allows you to engage with your audience in a natural way, which is what consumers crave. You can use this platform to reach out to people who have shared similar interests as you do, and make them feel more inclined to purchase your products. By offering excellent customer service and creating a brand voice on social media, you can ensure that your customers have a positive experience with your products.