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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Three Ways to Identify the Right Customers for Your Business
For many businesses, a key component of successful marketing is identifying the right customers. While the easiest to pinpoint are age, gender, and location, more sophisticated marketing methods dig into people’s interests and roles. To create a winning marketing strategy, consider these three tips. You will be surprised at how many people are actually unaware of what your business can offer. Read on to discover how you can leverage these insights to your advantage. Here are three simple strategies to get started.
Online video marketing. Today, 89% of people in the United States are online, and 31% are online almost constantly. Social media marketing and email marketing are two types of digital marketing. Email marketing is an example of a digital approach, while web-based advertising includes social media, search engine marketing, and text messages. Through a combination of these tools, a business can create a unique marketing experience for each customer, while providing them with personalized content and services.
Content marketing. The strategy of storytelling and information sharing is at the heart of content marketing. Content can be anything from blog posts and resources to digital video and podcasts. Whatever form your content takes, it should provide value to consumers. If your content builds trust with customers, they will come back for more. And, with content marketing, you’ll probably see many more sales as a result. In addition to increasing your customer base, content marketing is more affordable than traditional marketing methods.