In 2023, this is no longer up for debate. Social media is not a “nice to have” in your modern marketing strategy, it IS the strategy. So many are scared to try something new, but let there be no confusion.. if you have a business, you need to be open to change, be open to letting yourself evolve. If you don’t, you’ll be left behind like all the great companies that once were.
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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
What Is Digital Marketing?
A key to effective marketing is to provide value to your audience. This can be done through content such as articles, blog posts, videos, and podcasts. Using this form of advertising allows you to establish your brand as an authority. Content also drives search engine optimization (SEO) and social media marketing.
Digital marketing is a form of marketing that uses digital channels, such as the internet, social media, and mobile applications, to reach consumers. These channels include search engines, websites, and apps.
One of the most effective ways to reach consumers is through email marketing. Email marketing allows you to reach a large number of potential customers. You can target your audience by location and tailor your offers to their preferences. Also, you can send newsletters to nurture your prospects.
Another way to promote your company is through pay-per-click ads, which are advertisements that are promoted through search engine results. Pay-per-click campaigns are a quick way to attract people’s attention. However, when no payment is made, these ads will no longer be available.
If you want to expand your reach, you can also use display advertising. These ads are similar to online ads, except that they are inserted in specific publications or sites. They are often automated, and you can set up retargeting to maximize your impact.
Other forms of digital marketing include social media marketing, which includes the use of sites like Facebook. Social media is an important part of online marketing, and companies are increasingly using video and audio to enhance their social media efforts.
