Every day I get messages from people worried their dreams won’t work out. In reality, none of those reasons will matter if you’re good enough. The truth is that if you’re a true-born operator, you’ll make sh*t happen. Stop thinking small and start doubling down on execution because when you’re really good enough, the market will show you. You will win!
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How Paid Advertising Can Help Your Business
Paid marketing is a great way to reach your target audience. This can include text ads, image ads, and video ads. These advertising tactics can be used to target your audience on specific platforms and devices. The goal of these advertisements is to help people find what they are looking for.
In paid digital advertising, a company bids for ad space. It then pays the publisher if a person views the ad. Search marketing and search engine optimization are other forms of pay-per-click. However, ad space is limited and bidding can get expensive if the space is competitive.
Facebook offers a variety of ways for marketers to reach their targeted audiences. They have access to a large network of media publishers and affiliate brands. They also have in-depth targeting options. You can use these tools to define your target audience based on several criteria.
LinkedIn is another platform that allows you to reach your targeted audience through sponsored updates. These ads are designed to increase engagement with your profile and brand. When you buy ad space, you can leverage the self-service advertising platform to create an ad in a variety of formats.
If you’re not sure which format is right for you, you can use third-party tools to help you get started. The best way to optimize your ad is to track analytics to see how your audience responds to it.
In addition to being a way to market, retargeting is a way to remind people of your website. This is a great option for businesses with a high level of customer engagement.