The Difference Between Marketing and Remarketing
Marketing is the practice of promoting a brand through online media. Traditional methods of marketing, such as advertising in magazines and newspapers, have been replaced by digital marketing, which uses social media, websites, search engines, and applications. Digital marketing involves two-way interactions and customer feedback. It is a growing part of marketing. In the United States alone, 89% of adults use the Internet daily. In addition, 31% of Internet users are online almost constantly.
Remarketing, on the other hand, involves reaching out to past customers to promote new products or services. This type of marketing involves placing advertisements in web pages that have attracted past customers. This process is also known as retargeting, and is often confused with remarketing. In general, however, both terms are used interchangeably. For example, remarketing was originally named Google Remarketing. Both terms are now commonly used interchangeably, although they serve different purposes.