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Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
New Ways to Market to Millennials
While traditional marketing relied on television, print and radio, new forms of digital marketing are emerging to reach consumers on the go. These methods incorporate websites, social media, search engines and apps. The emphasis on mobile marketing has become increasingly important, enabling marketers to tailor offers and special content to the time of day or geographic location of a consumer. Here are a few of the newest ways to market to millennials. They may not be aware of it yet, but this is one way to make your marketing message accessible to a younger generation.
YouTube advertising is an incredible marketing tool, with virtually limitless potential. YouTube ads are effective for reaching a highly-targeted audience while minimizing wasted ad dollars. YouTube allows marketers to track user engagement and actions, allowing advertisers to target users by shared traits, location and demographics. Combined with SEO strategies, YouTube advertising can help reach audiences who are looking for your products or services. These strategies are ideal for small businesses that have a limited budget and want to target highly-specific audiences.
Search engine optimization (SEO) allows marketers to increase the amount of traffic their website receives through a variety of channels. Depending on the goal, it can include paid search and SEO. Email marketing is one of the oldest forms of digital marketing. It connects companies with consumers and enables them to send newsletters, new products and services, and more. Email marketing is an effective way to reach a broad audience, as it allows businesses to reach many different demographics at once.