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The most important math you will ever learn.

The Different Forms of Marketing

When you mention Marketing to most business people they will automatically equate it with Advertising. And in a way they are correct, Marketing does include advertising but there is much more to Marketing. Marketing encompasses a wide variety of activities that help businesses achieve their goals and it is possible to create a marketing strategy without using any advertising at all.

The world of marketing has changed a lot with the introduction of online and digital technology. There are now dozens of different forms of Marketing. It is possible for potential customers to discover a brand, engage with that brand, purchase from that brand and even advocate for that brand — all online.

Some of the forms of Marketing include online or digital marketing, social media marketing and Youtube Marketing. Online or Digital marketing consists of all activities that use the internet and online digital technologies to promote products and services to reach and engage with customers and prospects. It includes search engine marketing (Pay-per-click or PPC), social media marketing and email marketing.

Youtube Marketing is the process of creating and distributing video content on the YouTube platform to attract and build a subscriber base and drive traffic to your website or other online properties. When you create a YouTube channel it is important to understand the type of content that your audience wants to watch so you can create videos that will meet their expectations and needs. Getting to know your target audience and developing buyer personas is an important part of understanding what content will work for you on YouTube.

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