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Online Marketing and Paid Advertising

Getting a higher search ranking for your video content is important. You want your videos to have optimized titles, descriptions and keywords. Having a strong ranking means you will have more views and more recognizable thumbnails.

YouTube is the second largest search engine in the world. It is also one of the most popular educational platforms. YouTube’s ranking algorithm is used to determine what videos are displayed in search results. You can also run ads on YouTube to reach a larger audience. These ads appear during other videos. They are cheaper than paying for Facebook ads.

There are also augmented reality lenses sponsored by businesses. This allows you to create interactive moments for users. For example, Domino’s has a virtual pizza lens. If you are a business that relies on photography, this is a great platform for you. Pinterest is also great for businesses with a female buyer persona.

There are many different social media platforms to choose from. Creating ads is a great way to reach a new audience and increase exposure. You can create them in house or you can hire a marketing team to help you. Creating ads on your own will require budgeting for how long your ads will run. You can also use Facebook’s advanced targeting to target ads to the most relevant audiences. This will help you reach a larger audience and expand your customer base.

Pay per click is also another form of digital marketing. Similar to search engine marketing, this is a short term method of getting higher search rankings.

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