Writers who can’t generate traffic are just writers. But writers who can generate traffics are marketers. Today I’m going to teach you how to stop being just a content writer and how to become a marketer.
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Look, writing is a great skill. Doing research on new topics and skills is really important, and being able to write on topics that are new to you with a certain degree of technical breadth is really important. And writing enables you to reach new audience for your clients.
Business owners in general don’t know how to write in a way that works well for content marketing. But there’s a problem. Positioning yourself as a writer can only take you so far as the amount of content you write. You know, it’s just the amount of content. You only have so much time in a day. But, and this is the solution, positioning yourself as a marketer that can turn that content to visitors and customers, and generate ROI will allow you to charge a premium and make more for your time.
As a writer, you’re just focused on doing content research, interpreting data from industry reports, outlining, writing with clarity, correct grammar, no spelling issues. I definitely mess up on the spelling all the time even though I use Grammarly.
Content editing, writing as much as possible for your clients and the more content that you write, the more you’re going to get paid. But as a marketer, you should be focused on understanding your ideal buyer’s pain points, the questions, the needs, and the wants in each step of the buyer journey.
Getting a deep understanding of search demand for the keywords you’re going after. And if you do that, you’re going to be much better off. You want to excel at competitive research and knowing how to output from competitors in quality and length, traffic and revenue.
Writing headlines is also a very key part. Not just being a writer, but also being a marketer because 8 out of 10 people will look at your headlines and read it, but only 2 out of 10 will click through and read the rest of the article. If you can’t get people to click through and read the rest, you’re not going to get the conversions.
Dumbing down complex ideas into bite-size digestible content is also very important, especially as a marketer. Great example of this is infographics. So you can take detailed content and turn it into a beautiful infographic which you can do through Canva and then push that out on the web. Great way to generate more income.
And creating content outlines that have amazing subheadings, H1s, H2s, H3s, they’re super important. And you want to write in a way that supports your sales, lead generations and business skills. Doing relevant, contextual internal linking is also important when you write. Your old content should link you to your new content when it makes sense. And your new content should link to your old content.
Also want you to improve your meta descriptions with great CTAs so you can increase your SEO. Tools like ClickFlow help with that. You also want to tell great stories because when you tell great stories, you can really get people engaged and then get them to convert. And of course, you need to have your call to actions.
Then, I want you to take your content and start linking to products or services that you offer within your content, so that way your content can start driving traffic and sales to your products. Then, I want you to take your keywords and type on Ubersuggest.
Right on the content ideas report, you can see all the other people that rank for those keywords, right? It’ll end up showing you that SERP data. And look at those URLs. Type in those URLs, see who’s linking to them, take that data and then reach out to those sites and ask them to also link back to you.
Now, if you can push your link emails when you’re doing your outreach emails and show the benefit. That’s how you get links because you’re providing value to their audience. It’s not about you, it’s about them. If you do that, you’ll start turning yourself from a writer into a marketer. Start with that.
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