How To Make Strategic Content To Monetize Your Passion | 4Ds Consultation

Today’s episode is the new 4Ds session, where I dig into the tactics of growing businesses with CEOs and entrepreneurs. We discuss the fear of posting content and running ads based on your best organic content. We also talk about the advantage of having a podcast, failing in business, being practical vs ideological, YouTube Shorts, and much more!
— #garyvee #garyvaynerchuk #consulting
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Different Types of Marketing

Marketing is all about creating a connection between your company and the people who need it. In the past, marketers used advertising in print and on TV to target specific groups, while in the present, marketers are using digital technologies to reach a larger audience. Marketing techniques include email, text, social media, and search engine optimization.

Content marketing is a long-term strategy that involves creating a library of content that will continually attract users via search engines. The content will help you build brand awareness and increase your authority status as a trusted source of information. If you have writing skills, this is a great avenue for you. You can also produce video and audio content.

Digital marketing combines traditional marketing techniques with social media and websites to reach your target audience. It reaches customers through email, text messages, mobile applications, and websites. It allows you to tailor marketing messages to each consumer’s time and location. It also allows you to collect and analyze vast amounts of data about your target audience.

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