Online Marketing and Paid Ads – How to Make the Most of Social Media and Paid Ads
Digital marketing is a great way to reach potential customers. It is inexpensive and allows you to reach the target audience in their own language. It also helps reach people that you may have thought impossible to reach. The average internet user spends three times as much time on social media as they do on traditional forms of advertising. They also conduct product research online, and are more likely to buy a product if they see a friend like it on Facebook.
With the growth of mobile technology, businesses need to adjust their marketing strategies to keep up with the changes. Today, mobile devices account for 69% of U.S. digital media consumption, compared to half for desktop-based consumption. It’s imperative that companies optimize their websites and marketing campaigns for mobile devices. By creating apps, marketers can engage with customers through the most convenient means possible, and customers can buy products and services directly through their mobile devices.
Social media ads can be targeted by a variety of variables, including location and gender. With SEO, you can create campaigns to target specific keywords related to your industry.