Today is another day of LinkedIn unlocked, where I break down how to generate more followers, turn those business connections into leads and customers. And today we’re going to be breaking down the third lesson of the week, which is B2B versus B2C. You can, in theory, use LinkedIn for a little bit of both.
RESOURCES & LINKS:
____________________________________________
Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
____________________________________________
Now, before we get started, you have to ask yourself, are you in the B2B space or B2C space? And how to market each because that’ll help you generate more sales. And we’ll discuss, as I mentioned today, B2B versus B2C, and how you can use LinkedIn for both of them.
So selling B2C includes lower price points, shorter sales cycles, fewer decision makers, selling direct to the consumer. 95% of your sales would typically happen on your site or platform or in sales and you usually don’t have too much interaction with people.
Selling on B2B is a little bit different. It’s wholesale, distributions, large chain retailers, selling to organizations, much longer sales cycle, higher price points, and typically 80 plus percent of the time, you’re going to be having to go through salespeople.
Since we’ve already covered marketing in the B2C space in the last few modules, this time around, we’re going to be focusing on B2B. Now, granted, it works for B2C, but it’s more effective in B2B and in general, it’s just a really public social network that everyone should be using. So let’s take a look at the typical B2B model.
Well, in business to business, you know, they could buy on your website, which is a fraction of the people. But in most cases, you’re going to get a lead that turns into a discovery call. If the discovery call is qualified, it then goes into strategic plan or a presentation.
And then from there, it usually goes into a decision meeting. There’s a lot of steps in between these five boxes, but that’s usually how it ends up playing out and your sales cycle could be six months, could be one year, it could be two months or three months or even two weeks, but you’ll find that there’s a lot of different steps within these boxes, and the longer the sales cycle, the more followups, the more calls you’ll have.
So with your call preparation, you need a goal for you. Your goal is to receive lead or confirm appointment. You want to match the prospect to ideal buyer profile. Is a lead, a qualified lead? What’s your website, what’s your budget? How many employees do they have? How big is that organization? Do they need a product or service that you’re offering? You want to understand their business cause that’ll help you determine if they’re a good fit or not. Then the goal for the prospect.
They need to know what’s in it for them, what benefits them by working with you. Then you have your homework.
In essence, your reps need to cancel bad or fake leads cause you’re going to get them. I don’t care what industry you are, you always get bad or fake leads. And you want to make sure you’re going through all the leads to make sure they’re high quality and you’re focusing your time on the people that are super qualified that you shouldn’t be closing.
So the discovery call. What’s your goal for the discovery call? Well, it should be that you want to get to know them on a personal level. You want to understand what products they’re interested in, and what issues and problems they have and how you can help solve them.
The goal for the prospect is to understand their own problem because if they don’t understand their own problem, then you’re going to have a bad first call cause they’re not going to really know how you can help them.
All of that is super important and if you don’t do this right, it’s going to be harder to close these deals. So if you haven’t done this, go check out the last lesson where I broke all of this down and you can find it at neilpatel.com/training.
Setting up a step by step approach to reaching out to influencers and connecting with them. And of course, case studies, so you get and a good understanding of who to follow, what you can learn from them and how you can replicate their results.
I want you to download and track your leads with the B2B Deal Tracker and I want you to download your B2B script and modify it based on your products or services.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/
https://youtu.be/fuPxKEp9xKE
#SEO #NeilPatel #DigitalMarketing
Beware: Your Customers Are Changing
Services have actually observed an extreme adjustment in consumer choices. Is your organization ready to satisfy these new demands? Here are 5 significant locations where markets are seeing adjustments.
3 Tips for Setting Up Your Next Printing JobOutsourcing your printing needs is a routine incident for local business, however in some cases it can be an inconvenience. Discover just how to browse via any issues in advance with these 3 very easy suggestions.
Marketing to Stay Competitive in a Rapidly Changing MarketplaceThe world of company is rapidly transforming, and also what’s reducing edge in advertising now, can be old information as promptly as tomorrow. Keeping up with the current and most cutting-edge advertising and marketing techniques that offer a high return on financial investment is vital for organization growth. It holds true that some attempted as well as relied on ‘old gold’ methods, like celebrity organizations and also television advertising and marketing still work, however it’s important that you’re on a the same level with current marketing patterns like the host of social media options, and also have a watchful eye for any market shifts.
Effective Marketing and Advertising Made SimpleSo – you want to advertise your business, as well as are faced with a myriad of suggestions as to what you ought to be doing, what one of the most reliable advertising methods are, and also where, (and with that), you should be investing your cash. Choosing what the very best advertising and marketing tool is for you and also your company will be essential to the success of your company, so it’s a decision that you ought to analyze meticulously. It is likewise one which will certainly include weighing up choices, and also making an enlightened selection. This option ought to be based upon your target audience, the very best lorry for connecting with them, and aspects such as budget as well as timescales.
5 Key FAQs (And 5 Good Answers) About Health Care MarketingPractically everybody in the United States will see a physician at some factor in his or her life. The well-known fact is that all individuals require health care. In today’s culture, healthcare marketing plays a vital duty for all wellness treatment specialists, as the clinical as well as dental market continues to be an affordable field. If you maintain a practice or offer any kind of kind of healthcare solutions, you might have concerns regarding your marketability. Have a look at a few of the adhering to frequently asked questions and some also much better responses:
