How to Fix Your Marketing Strategy to Stop Losing Customers | Raja Rajamannar Interview

Today’s episode is an interview on the current state of marketing that I did with the CMO of Mastercard, Raja Rajamannar. In this interview, we discuss Raja’s new book “Quantum Marketing” and his thoughts and the requirements for being a successful marketer today. We also discuss the shock that I was met with when I entered the Fortune 500 space 13 years ago due to the way that executives ran their businesses. Enjoy! Let me know what you thought.

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0:00 Intro
3:40 What are the biggest vulnerabilities in marketing right now?
10:35 Are traditional ads dying?
16:27 Raj’s background + being open to opportunity
23:00 Have any major players read your book yet?
25:40 Outro

Thanks for watching!
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Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

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