How to dream AND be practical

I love that so many of you have big dreams. What i hope is that we can start having the conversation around balancing that ambition with practicality. Self-awareness around your strengths plus chasing doing what you love instead of money will get you far!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

How to Use Digital Marketing Tactics to Increase Your Website Traffic

Marketing is a key aspect of any business, and the internet has opened up a world of opportunity for companies to connect with millions of people. As the online landscape continues to evolve, marketers must be prepared to embrace a number of new methods and strategies. One of the most effective, and cheapest, is digital marketing.

A good digital marketing strategy can be tailored to meet the specific needs of your target audience. The best way to do this is to create an omnichannel approach. This will allow your customers to access information from your website, social media sites, and other online channels. You can even tailor your offers to the geographic location of your customers.

One of the most effective ways to do this is to establish a content library. Your content library will help you establish authority and provide your audience with valuable information. Creating a library of articles, videos, and infographics can be an effective way to promote your brand and increase brand awareness.

The most common digital marketing strategies include search engine optimization (SEO), pay-per-click (PPC), and social media marketing. SEO, for example, focuses on optimizing your website for search engines. PPC, on the other hand, involves placing ads on a search results page. Social media marketing, on the other hand, is two-way communication, so it’s crucial to create a unique message to ensure your content is effective.

Whether you choose to use these tactics or create your own unique strategy, your marketing efforts are sure to attract the right audience. Developing a clear understanding of your customers’ needs will make it easier to communicate with them.

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