How To Deal With The Unknown

Dwelling and fearing the unknown doesn’t get you anywhere. Go on the offense and start executing

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Effective Marketing Strategies For Startups

Marketers should know the demographics of their customers before they launch a campaign. While age, gender, and location are the most obvious demographics, there are also more advanced methods for identifying potential customers. For example, if you want to target a niche audience, you should think about what they are looking for in a product. By documenting a persona for each customer segment, you can get a deeper understanding of them. This helps you target your marketing efforts more effectively.

Another effective marketing strategy is digital. It costs less than traditional marketing channels and reaches every person in your target audience. Most digital marketing efforts are done in a language your target audience understands, and that makes them more effective for startups. In addition, the average user spends more than 3x as much time on social media as they do on traditional marketing channels. Moreover, consumers are more likely to purchase a product if they see their friends raving about it on social media.

Digital advertising is the most effective type of advertising, as it allows your customers to take action right away. People are often too busy to call a company to ask for a product. Moreover, digital advertising focuses more on traffic generation and brand promotion, unlike traditional marketing methods. With the help of Facebook ads, LEGO was able to boost its brand awareness among mothers. The result was an increase of seven points in brand recognition. If digital advertising works for your business, you’re on the right track!

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