How to create a great company culture

Cutting out cultural cancer is always the right move. The happiness of employees is imperative, at all costs – it’s important to cut toxic employees if their behavior doesn’t improve after feedback, instead of “turning the other way” just because they’re bringing in revenue. It’s very hard .. but it’s incredibly necessary for great culture.

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

Marketing 101 – The Basics of Marketing

Marketing is the process of getting people interested in a business’s products and services. It involves market research, analysis and contemplating the interests of your ideal customer.

Online Marketing

Internet marketing is a form of marketing that uses the internet to promote a company’s products and services. This includes search engine optimisation, paid advertising and social media marketing.

Paid Ads

Pay-per-click (PPC) advertisements can be very effective in increasing brand awareness and generating leads. The best type of PPC campaign is one that is targeted to a specific audience and has a clear goal.

Youtube Marketing

The most effective way to get your videos noticed on YouTube is to optimize them for their ranking algorithm. The first step is to create recognizable thumbnails and optimized titles and descriptions. This will help you gain priority over other channels and get more views.

Content is King

Creating insightful, engaging and unique content is essential to a strong online marketing strategy. Without quality content, your marketing efforts will fail.

Price is Key

Pricing plays a major role in determining whether consumers will purchase your product. It should be priced at a level that is accessible to your target audience while also meeting your business goals.

Market Segmentation

The purpose of market segmentation is to help companies better allocate their resources and to serve a more diverse set of customers. A firm only has a limited amount of money to spend on marketing so it must decide which groups of consumers to service and how much to spend to reach them.

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