Today’s video is a virtual keynote I gave recently. I talk about how you make sure your employees are trusted and feel safe, building a culture, the emotional ingredients in my strategy to building a high-performing team in a changing environment, and the power of humility.
Thanks for watching!
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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Benefits of Digital Marketing
Marketing is a discipline that focuses on reaching potential customers and increasing sales. Traditional marketing methods focus on print, television and radio, but the advent of the internet has led to a shift in the way companies reach consumers. Now, digital marketing focuses on social media, search engines, websites, and apps to communicate with potential customers. It also incorporates the use of customer feedback and two-way interaction between the company and consumers. While traditional marketing methods can still be effective, they are no longer as effective as they once were.
Today, digital marketing has become the norm for businesses. This form of marketing helps brands target highly specific audiences with personalized messages. Whether a company offers health-related products or wants to reach a broader audience, digital marketing allows marketers to reach their target audience. Whether your target audience is a high-school student or a retiree with a high-tech job, digital marketing can be a great way to reach your audience.
One benefit of digital marketing is that it is easier to change your strategy. You can pause an ad or a campaign to see better results. This allows you to test and refine your marketing strategy. With digital marketing, you can even improve your conversion rate and quality of leads.