How To Build A Successful Brand on Social Media | Sell & Scale Summit 2022

Today’s video is a keynote I gave recently. As usual, I try to use the majority of the time to provide the audience as much value as possible around marketing and business strategy in 2022. I cover a wide base of questions including organic virality, underpriced attention, how to make “brandformance” ads, why the creative is the variable of success, the “tiktokfication” of social media, and more.

If you’re looking to build a successful brand on social media, then this is the video for you! I’ll share with you the methods that I use to generate leads and convert them into customers. I’ll also share some tips on how to scale your business and make it sustainable. So if you’re looking to build a successful brand on social media, then this is the video for you!

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0:00 Intro
0:30 Learning to sell and underprice attention
07:50 The Creative is the variable of success
12:20 Why TikTok is different
16:50 Producing content at scale and virality
20:40 From consumer insights to TV commercials

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What Is Marketing and How Does It Work?

Marketing is the process of attracting customers to a company’s product or service. It involves a variety of methods, including advertising, public relations, social media, and research. The main goal of marketing is to reach customers and create a positive brand image. This is often accomplished by targeting certain markets and presenting them with an appealing message.

One of the oldest forms of marketing is advertising. Traditional advertisements take the form of billboards, brochures, and print ads. Today, however, digital ads have become so prevalent that they are found in almost every conceivable space on the web, including social media. Online advertisements include banner ads, sponsored social media posts, and pre-roll ads, as well as sponsored search results.

Digital marketing is particularly useful for businesses looking to expand their customer base. It enables customers to take action immediately without having to wait for a sales representative to call. While consumers may not make a purchase right away, they will remain connected to your business. Moreover, digital marketing can help you refine your marketing strategy and reach out to subgroups of customers within your target audience.

Another effective marketing method involves paid digital advertising. This strategy allows companies to target their ads based on various variables, including age, gender, location, interests, networks, and behaviors. Moreover, with the help of PPC and SEO strategies, you can target specific users who have shown an interest in your products or services. Furthermore, you can also serve ads to users who have searched specific keywords related to your industry.

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