How To Build a Brand People Give a Shit About | Datto Keynote

In this keynote, Gary sits down with the team at Datto to discuss the most important platforms for brands to be on right now, the type of content you should be making, and the strategies for creating content in the 2021 digital environment. He also does a Q&A and answers some questions around being authentic, leveraging underpriced attention and organic reach, the power of story-telling, and more… Enjoy!

0:00 Intro
4:21 The importance of bringing value
13:10 Everybody can be GaryVee right now
18:30 How to Build brand right now.
22:50 How did 2020 change my behavior?
24:24 How Did 2020 impact sales and businesses?
28:00 Greatest lesson with creating content?
30:30 How to get over the fear/hesitations?
32:40 What can B2B learn from B2C?
37:30 How can cold-callers be more creative?
40:15 How to go about “knowing your audience” better?
48:30 Closing thoughts

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series):
Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

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