How Small Businesses can become relevant on social in 2023

“Merch as marketing” is a clear opportunity for so many .. it’s a focus of @vaynermedia and it’s on of the opportunities for everyone watching this, from a Fortune 500 CMO to someone who printed 100 t shirts and is just starting its brand to a business that’s a local business selling sandwiches for the last 45 years to a dentist in Denver … listen carefully to the macro and start executing the “$1.80 strategy” – google it) to get your leads

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

What Is Marketing?

Marketing is the process of promoting a product or brand to consumers. It consists of several different techniques and includes market research, advertising, and promotion.

Online Marketing: Internet marketing is a type of advertising that involves publishing advertisements on websites, search engines, and other places on the internet. It’s a great way to build brand awareness and reach larger audiences.

Paid Advertising: Pay-per-click ads are a type of paid advertising that appear on search engines like Google and Bing. These ads are a great way to drive instant traffic to your website and attract new leads.

Search Engine Optimization: SEO is a type of marketing that involves creating content that reflects the searches and queries people make online. The aim is to create content that search engine algorithms think is trustworthy and authoritative.

Game Advertising: In-game advertising is the use of billboards and other visual media within video games to promote products. This type of marketing is a great way to target people who play video games and might be interested in your product.

Event Marketing: Events are another form of marketing that aims to gather people at a specific location for the purpose of demonstrating a product. They can include conferences, trade shows, seminars, or roadshows.

All of these are examples of marketing that is used to increase brand awareness and boost sales. The key to successful marketing is understanding your target audience and creating campaigns that speak directly to them. This will help your business grow and succeed in the long run.

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