How I spend my day as a digital marketer. Getting your work done isn’t enough if you want to succeed as a digital marketer. What makes the life of a digital marketer complicated is algorithms.
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From Facebook to Google, to Instagram to even LinkedIn, pretty much all platforms have their own algorithm. And the issue isn’t that they have a algorithm, it’s more so that they continually change their algorithm.
In 2020, Google made more than 4,500 algorithm updates. That’s roughly 12 updates a day! Now, as time goes on, Google makes even more algorithm updates. So this year, you can expect way more than that.
Now, you don’t have to keep up with each and every single algorithm change, but you have to keep up with the major ones. Either way, it’s a lot of work, but as a digital marketer, you can’t spend all your time focusing just on algorithm changes. There’s much more to do. And here’s how I spend my days.
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The Advantages and Disadvantages of Digital Marketing
Marketing is the process of introducing a product or service to a targeted audience. Traditional methods of marketing include print and radio advertisements, but the introduction of the internet has changed how companies can reach their consumers. Digital marketing involves using websites, social media, search engines, apps, and more to promote a product or service. The goal of digital marketing is to create a two-way dialogue between the company and its customers.
Email marketing is one of the best ways to reach potential customers. It is inexpensive and offers excellent ROI (HubSpot estimates that marketers make $36 for every $1 spent). Email is a direct way to connect with people, and most people check their email several times a day. In addition, email can be used for many purposes, including sales promotion, transactional messaging, and event announcements.
In addition to creating awareness of the brand, social media can increase customer loyalty and generate leads. It allows customers to engage with a company’s brand and make them feel special. For instance, businesses can post special deals, discounts, events, and volunteer hours. These efforts build relationships with existing customers, and social media allows businesses to communicate with their followers in real time. In addition, 92% of millennials said they are more likely to purchase a product or service if it was marketed through social media.
The advent of digital marketing brings special challenges to marketers. As digital channels proliferate, companies must better understand these channels and the behavior of their receivers. Additionally, digital marketers must be able to analyze vast amounts of data and use it to create new marketing strategies.