Understand why some communicate “negativity” and absorb it and focus on making the outcomes positive and successful. The fans in the stands don’t control the outcome on the field
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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
The Benefits of Digital Marketing
Digital Marketing combines web and traditional marketing tactics to promote your business online. It can help improve conversion rates, get more qualified leads, and engage your audience at every stage. Traditional marketing is limited in its reach and cannot target individuals by demographic. For example, you can’t control which magazines readers will see your advertisement, and you can’t control the demographics of your target neighborhood. Digital marketing, on the other hand, has many advantages. Here are some of its benefits:
Digital Marketing: The use of digital channels to reach consumers has changed marketing techniques forever. While traditional marketing focused on radio, print, and television, digital marketing uses websites, social media, search engines, and mobile devices. Digital marketing also incorporates two-way interaction and customer feedback. Today’s consumers expect more information on products, services, and brands than ever before, and digital marketing has made this possible. But how can digital marketing be effective? Here’s a closer look.
Networking Groups: The power of networking groups is often underestimated. Learning how to navigate the complex interactions between businesses is more valuable than paying for ad placement. Social networks like LinkedIn have made it easy to build connections with other professionals in your industry. Many groups aim to make new connections, while others focus solely on mutual promotion. In the end, the best marketing campaigns are a mix of both. And while there are many digital marketing tactics to choose from, the key is to use them wisely.