How Digital Marketing Will Change in 2021


2020 was a crazy year, especially because of COVID. But a lot of things have changed, from algorithms to people going after companies like Facebook from being a monopoly, to voice search controlling roughly 50% of the searches in the United States according to Comscore. But 2020 is over, what’s going to happen in 2021?

RESOURCES & LINKS:
____________________________________________
Clubhouse: https://clubhouse.io/
____________________________________________

The digital marketing landscape is saturated, especially due to COVID, everyone’s coming online, and what would have happened five years from now has already happened due to COVID.

In essence, it’s pushed all these businesses online, made it super competitive so nowadays everyone is leveraging digital marketing. So how do you get a leg up on the competition and win in 2021?

Well, the first trend I have for you is page speed. It’s going to be more important than ever. Not only are we seeing it with an increase in conversions that is causing sites when they improve their page speed, but we’re also seeing that it increases their traffic and their rankings.

One trick or hack that you can do and we do this with the Neilpatel.com website is load your non-static files from CDNs. CDNs are also known as a content delivery network. We’re seeing conversion increases for up to seven percent.

The second trend that we’re seeing is content length won’t matter as much. And I’m talking about text-based content. Everyone used to create content based on the length being like, oh if we want to rank at the top, it needs to be super long, we need to have all these keywords in there, this percentage.

In 2021, I want you to make your audio length and your video length longer. We’re seeing audio and video length that’s over 10 minutes perform better than shorter versions that are only three, four or even five minutes. On the flip side, if you make your audio and video length 20, 30 minutes, we’re not seeing it have as big of an impact compared to just having it 10 minutes.

As I mentioned and this is the trend number three, as I mentioned earlier, there is no Holy grail of digital marketing because it’s super competitive. That means one thing, one hack will not get you that silver bullet that just helps you beat your competition. It’s about getting those little marginal gains.

Trend number four, how high you rank will matter more than ever. If you look at older data, it shows that, hey, if you’re rank at the top of Google, you’re going to get more clicks than if you ranked number two, three, four, or five.

But what I believe is going to happen with Google taking up more and more listings because they need a hit curling earnings numbers and they’re making all these changes to algorithms and sometimes the changes they make may affect paid ads, sometimes they may not, but they got to figure out more ways to monetize if they want to keep growing their cash cow.

Trend number five, repurposing and updating content will be the norm. So when you’re creating content, go super in-depth and I don’t want you to stop with just video, also look at audio. Podcasting is booming right now, but there’s not that many podcasts in the grand comparison compared to blogs out there. Don’t worry about duplicate content. None of these platforms are penalizing for duplicate content.

Trend number six, backlinks won’t matter as much. With user signals, does it really matter if a site has a million backlinks or two million backlinks? Not really, what really matters to users is is a site more relevant.

Trend number seven, brands will have more power than ever. It’s not just Google. With Facebook, with Clubhouse, whatever platform that you’re going to go and leverage, if you have a brand, it’s easier to get followers, it’s easier to get reach, it’s easier to get more sales.

There’s so much fake news going out there, there’s a lot of corruption with people just saying whatever online to make a quick buck that if you have a brand, you’re much more likely to do better in the long run, so make sure you focus on building that brand because people trust brands, search engines, social platforms, they all trust brands more, and you’ll see more as well.

So think about the rule of seven, how you can interact with someone seven times, whether it’s through email, push, messenger bots, all this stuff helps you reach that number which is what creates more loyal followers for your business or even personal brand.


► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

https://youtu.be/KzRka1lpdb4

#SEO #NeilPatel #Marketing2021

5 Reasons Why You Should Create a 2015 Marketing Plan Even If You Don’t Want One

No question with the new year quickly wallowing simply around the bend, your business is preparing to tighten up its service plans. As much as you’re attracted to just stick to the usual company and advertising plan, with hopes that it will certainly assist to enhance profits, it’s time to go back in the saddle and update your advertising and marketing strategy for 2015. Below are a couple of ideas to assist you.

Promotional Products: Why Are They Still Effective As A Marketing Tool?

One of the driving forces that keep an organization going is advertising and marketing. You can locate different forms of ads everywhere such as in televisions, billboards, magazines, social media sites, as well as the list seems to have no end.

Should You Outsource Your Document Printing?

Lots of business anticipate their personnel participants to manage their very own print work, while this is a sensible solution when publishing out a single record, notice or memo, when it comes to huge file printing tasks, contracting out to a credible printing shop may be a far better option.There are a number of advantages to outsourcing your paper printing.

Go Below the “Tip of the Iceberg” With Neuroscience

People are a little like icebergs. What we reveal on the surface area is the ‘idea’; this is the part the world sees, the superficial appearance and also the public practices. However the bulk of that we are exists beneath the surface. This has ramifications for practically every component of our lives, particularly since neuroscience is beginning to help us uncover what is going on under the suggestion of the iceberg.

Applying Analytics to Overcome Uncertainty

Utilizing consumer analytics can aid you conquer any kind of unpredictabilities as well as hurdles which could prevent the organization development, likewise it can assist to enhance supply chain administration, decreasing the expenses and also enables you to competitively value your products. Taking advantage of these methods will make certain that your business survives all the cruelty of the marketplace.

You May Also Like