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Innovative Ways to Market to Millennials

Considering that 45% of all online shopping is done via mobile device, Marketing has to take the message directly to the consumers. Most Millennials, the generation born between 1981 and 1997, use their phones to research products, compare prices, and purchase them. With the number of Millennials increasing, it is imperative that marketers reach this audience. With the rise of social media, marketers need to be aware of the latest trends and use the most innovative ways to connect with them.

One strategy that has been proven to work for brands is to use social media to create a voice. By using social media as a medium, marketing teams can cultivate a brand voice and engage with consumers. Twitter’s popular account Wendy’s is a good example of an influential brand that has used its voice on Twitter to create a community for their products and generate a following. The brand has become very popular on Twitter thanks to its flippant and funny tone, which explains why Wendy’s has a large following on the social network.

Digital marketing has taken the world by storm. It involves a combination of different marketing tactics and technologies that help companies establish their brand identity. It also focuses on audience psychology, and digital advertising is often paired with other methods to increase brand awareness and sales. In addition to social media, marketers can use digital advertising to target specific audiences and create a unique brand identity. While traditional marketing tactics like newspaper advertisements, radio advertising, and television ads are essential, digital marketing is the most innovative.