Using the Internet As a Marketing Tool
Using the Internet as a marketing tool has become quite popular over the past few years. In fact, e-retail sales in the United States alone are expected to reach 4.2 trillion dollars by 2020. To take advantage of this, companies are using a combination of traditional and digital marketing techniques.
Content marketing is the marketing of content, such as blogs, articles, eBooks, and infographics. Using this type of marketing can help a company expand its customer base. These types of content are designed to be interesting and informative, which can influence customer behavior. The main goal of this type of marketing is to increase awareness of a brand or product.
Content marketing also includes the use of social media and websites. Many companies use Facebook and Twitter to post content that has an effect on their followers. In addition to social media, companies can utilize email marketing and pay-per-click (PPC) campaigns to reach potential customers.
Pay-per-click is a form of marketing that involves buying attention by paying a publisher for ad space. While paid ads are not necessarily the best way to reach consumers, they can be a useful tool to help expand a brand’s customer base.
Retargeting is the use of advertising to show advertisements to users who have visited a site in the past. This is a relatively low-cost method to remind people of a website they have visited. The best part is, it’s not just about showing an advertisement.