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Check out another series on my channel:
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
Reach Your Customers Through Online Marketing and Paid Advertising
With the increasing popularity of social media and mobile technology, marketers have a new avenue to reach customers: paid digital advertising. With paid advertising, companies pay publishers every time someone views or clicks on their ad. Paid digital advertising works because you can buy attention organically, but your ads will stand out because of their frequency and unique design. With paid advertising, you can tailor your message to target your audience based on their interests, hobbies, and background.
For example, if you’re a clothing brand, you can use text messaging to connect with customers and potential leads. Text messages are a convenient way to send promotional messages and product information to a targeted audience. You can also use this method to connect with customers through customer service or sales. By sending a text message, you can reach a large audience in a short period of time. The convenience factor will also encourage people to open your message and become more likely to buy from you.
Content marketing is another effective way to reach customers. By creating a library of information-rich content, marketers can attract and retain customers over the long term. Content marketing helps boost brand awareness, builds authority status, and helps you increase your online visibility. It’s also an ideal avenue for writers and video producers. It also requires analytical skills. There are many benefits of content marketing, but if you don’t have the time or skills to create it, you should consider other options.