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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Social Media and Paid Advertising to Market Your Business
The core of Marketing is the customer. It can be anyone from the most well-heeled businessman to the most reticent person. Identifying your customers is the key to success. However, data is not everything, and there are many ways to make your marketing efforts more effective. In order to create a great marketing strategy, you must understand your target audience and identify the right platforms to reach them. This article will provide some tips to help you get started.
Social media provides opportunities for organic promotion of your resources and products. It also allows you to engage with consumers. People who follow your brand on social media are likely to have bought from it in the past. In addition, customer service on social media platforms can help build your brand and foster positive experiences. Through social media, marketing teams can establish a unique voice and brand. In addition to engaging in conversation on social media platforms, they can use the medium to foster a sense of community for their company. For example, Wendy’s Twitter account is well-liked for its funny and flippant tone.
Paid advertising is another way to gain exposure. In this type of marketing, companies pay a publisher every time someone clicks on their ad. This method of advertising is very similar to referral programs, but it involves working with companies and individuals outside of your business. It allows you to cut costs and outsource some of the heavy lifting, but also places your brand’s reputation in other people’s hands. This strategy requires more monitoring. You can choose between a range of methods, depending on your business’ needs.