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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

The Basics of Digital Marketing

The Marlboro Man ruled print advertising and the “Where’s the beef?” tagline wowed consumers. As media consumption evolved, however, companies had to rethink their marketing strategies. Today, digital marketing is as important as traditional advertising, and is likely to continue to evolve as technology improves. This article will outline some of the main elements of digital marketing. Once you understand the basics, you’ll be ready to move on to maximizing your impact.

Digital marketing combines both traditional and modern methods of advertising. While traditional marketing used print, television and radio, modern marketing uses social media, search engines, apps, and websites. It also integrates two-way interaction and customer feedback. It’s the most popular form of marketing today. It’s important for businesses to know which channels will yield the most benefits and ensure that their messages reach the largest audience. In addition to traditional methods, digital marketing is rapidly expanding and is crucial to the success of today’s business.

Content marketing is a powerful way to reach your target audience. Not only will content help you build your brand, it’ll educate and entertain your audience. Social media, email, and other types of digital marketing are all fuelled by content. With this in mind, you’ll be able to effectively market your business to billions of people online. You can even leverage email marketing to highlight your brand and engage with existing and potential customers. So, how can you take advantage of this trend?

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