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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
How to Use Digital Marketing to Drive Traffic to Your Website
Using digital marketing, you can send messages, ads, and content to your customers directly, or via websites, email, SMS messages, mobile apps, and more. The best part is that you can measure the success of your campaigns, which can help you to improve them over time.
In the world of marketing, the term “content” can mean anything from podcasts to blog posts to resources. You can optimize your content for your audience’s devices, and the best content is the one that entices them to take the next step in the purchase funnel.
The best way to do this is by generating relevant content that is both interesting and informative. This will organically promote your business. This can be done by using analytic tools and tracking your visitors’ actions on your website to determine which pages are most popular.
It’s also helpful to use the right keywords to drive traffic to your website. Aside from the obvious ones, you can target audiences by geographical location, as well as by the types of products and services they are interested in.
The true art of marketing is to understand your audience, their needs, and their desires. To do this, you may need to engage with them on a regular basis. This can include asking for their emails or sharing updates on new products and services. You can build a community of people who will become familiar with your brand and share their experiences with others.