Coffee & Commerce Episode 29

Coffee & Commerce is back! Super excited for you to join Zubin and I on another episode of Coffee & Commerce!

What Is Marketing?

Marketing is the process of placing your product or service in the right place at the right time and at the right price. This process can be done offline, online or both. For instance, digital marketing involves the management of your company’s website, social media accounts, mobile applications, etc. In addition to these physical marketing methods, digital marketing also includes customer feedback and two-way interactions between the company and consumers.

With mobile devices becoming a vital part of modern life, it’s imperative that marketers take their message with them wherever they go. According to Pew Research Center, 45% of all shopping is conducted on mobile devices. This technology makes it easy for customers to research products and make purchases. It is also widely used among Millennials, those born between 1981 and 1997. This means that marketers need to take their message to the customers and keep them interested by using multiple platforms.

Marketing has changed dramatically in recent years. Thanks to the Internet, companies can reach millions of people at once and deliver their messages to a wide range of people. This allows companies to create and customize messages for specific target audiences. Digital marketing is a fast-growing field that requires a combination of technical and foundational knowledge.

Content marketing is an effective way to promote your brand and build customer awareness. It works by creating and publishing articles, eBooks, and videos that provide the potential customers with information about your products and services. It also allows you to build your reputation as an authority in your industry.

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